Augmented Reality Marketing

Frequently Asked Questions

What is Augmented Reality?

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, and haptic.

What exactly is Web AR Marketing?

Web AR marketing utilizes web-based Augmented Reality to deliver marketing campaigns through AR experiences to consumers. These AR experiences do not require the consumer to download an app to view the experience, as it all happens within the native iOS or Android device camera and web-browser.

How is Augmented Reality triggered?

The AR experience is initiated by either scanning a QR code with your smartphone camera, or navigating to a unique web-link. Both of these actions launch the AR experience in your mobile web browser, where our image tracking technology is then used to play a video, animation, or 3D content that is augmented into your reality.

Do I need to download an app to view AR?

No. We use cutting-edge cloud-based AR technology, which means that our AR experiences require absolutely no 3rd party app download to view. Simply scan the QR code or navigate to the unique web-link and point your phone at the image target to activate the AR experience. Only three taps required.

Do I need to include a QR code in my graphic design?

Can I use a pre-existing print design already created?

Yes. If you can give us access to the original high-res file, we can work with your existing to design to get it Web AR ready. Alternatively, we have in-house graphic artists that can create your design from scratch.